Real stories of how I helped companies solve tough product challenges, deliver outcomes fast, and build better ways of working. Each case study highlights my hands-on approach and the value we bring Product Manager.
Other relevant projects:
| Project Name | Industry | Topic | High Level Summary | Date |
|---|---|---|---|---|
| Nioji | Online food delivery | Discovery and Testing | Created a modern system to shorten the fruit and vegetable supply chain via strategic city pickup hotspots. Validated the concept through user research and problem-fit testing. Concluded with a live investor pitch during a startup competition. | 2012 |
| Rabobank Audit Cantered Dashboarding | FinTech | Process Improvement | I trained and led the Advanced Analytics team as a Product Owner, the aim was enhancing auditors' efficiency through Data Intelligence Assets. The mission was to establish a customer centric and agile way of working that would ensure alignment with company goals with the ultimate goal to lower audit execution time and increase accuracy. | 2019 |
| DFCU bank | FinTech | Strategy Consulting | Led field research to uncover key customer needs, guiding the design of a personalized offering for a strategic segment. Facilitated ideation workshops and aligned solutions with the bank’s vision using the Three Horizons Framework. Delivered C-level presentations with insights from market trends, regulatory research, and a deep competitive analysis to support strategic decision-making. | 2021 |
| Agriturismo Bramalpane | HoReCa | Strategy Consulting | Supported the pre-launch phase by facilitating workshops to align vision, mission, and customer focus. Conducted market research to identify competitors and gaps, then defined a 3-month product roadmap covering marketing, development, finance, and initial user testing. | 2025 |
| Forno A Casa | Online food delivery | Strategy Consulting | Delivery service for fresh and prepared food in the office. Assessed the market and supported the CEO in refining the business model and customer focus. Set up the testing framework and structured the initial product roadmap to guide the first months of development. | 2025 |